I-Zara yenye yezona zinto zidumileyo kwiintengiso zefashoni ezikhawulezayo kwihlabathi. Umsunguli wayo, u-Amancio Ortega, ukwiNombolo yesi-6 kuLuhlu oluTyebileyo lweForbes. Ivenkile
I-Zara ifashini ekhawulezayo "ihamba phambili" uhambo
Abaseki beZara baye bahlala bekholelwa ukuba isambatho "yimveliso yabathengi elahlayo" kufuneka ikhutshwe emva kwexesha elilodwa, ingagcinwa kwi-closet ixesha elide.Isimo sengqondo sabantu malunga neengubo kufuneka sibe yinto ethanda entsha kwaye iyayizonda. endala.Inkqubo ebuthathaka yonikezelo lonikezelo lweZara yazalwa ukusuka kwimbono yefashoni ekhethekileyo.Kwaye oku kuphucula kakhulu "ixesha eliphambili" lentlawulo kaZara.IZara inokubetha ukhuphiswano ngokusungula izitayile ezitsha ngesantya esikhawulezayo ngokweendlela zefashoni.
Ngelo xesha, umjikelo wemveliso yeempawu ezidumileyo zamazwe ngamazwe ngokubanzi ukuya kuthi ga kwii-120 iintsuku, ngelixa elona xesha lifutshane leZara yayiziintsuku ezisi-7 kuphela, ngokuqhelekileyo iintsuku ezili-12.Ezi zizigqibo zeentsuku ezili-12. Kukho iingongoma ezintathu eziphambili kule nkqubo: ngokukhawuleza, encinci, kunye ne-multiple.Oko kukuthi, isantya sohlaziyo lwesitayela sikhawuleza, inani leendlela zodwa lincinci, kwaye izitayela ziyahluka.UZara uhlala elandela. umkhwa wexesha, iimveliso ezintsha zifika evenkileni ngokukhawuleza okukhulu, kwaye ukuphindaphinda kwesiboniso sefestile sitshintshwa kabini ngeveki.Oku kufana ngqo neempawu "zokufuna isantya" kwixesha lokutya okukhawulezayo.
Ngokomzekelo, ukuba inkwenkwezi enesambatho esifanayo iya kuthandwa, uZara uya kuyila ingubo efanayo kwiiveki ezimbini ukuya kwezintathu kwaye ngokukhawuleza uyibeke kwiishelufu.Kungenxa yesi sizathu sokuba uZara uye waba yinto ethandwa kakhulu kwifashoni ekhawulezayo. umdla ngakumbi kukuba intengiso entsha yekota Zara ifumaneka kuphela ezivenkileni iiveki ezintathu ukuya kwezine.
“Ibhola yekhephu” kaZara iya isiba nkulu ngokukhula.
“Okukhona kunzima ukuthenga imveliso, kokukhona iya kuthandwa kakhulu.” UZara ulime inani elikhulu labalandeli abathembekileyo ngoku “kunqongophala kwemveliso”. , kufuneka baqhubeke benikela ingqalelo kwivenkile, evumela uZara ukuba afezekise ukuphumelela kwinqanaba lezoqoqosho.Kwaye iindlela ezinjalo ezihlakaniphile kunye nezinoveli zokuthengisa zenze iZara ikhula ngokukhawuleza ibe yinkampani ehamba phambili yefashoni yehlabathi.
Emva koko, "ifashoni ekhawulezayo" yenyuka ngokukhawuleza kwaye yaba yeyona nto iphambili kwishishini lempahla yefashoni, iqhuba ifashoni yehlabathi.
Makhe ndinazise kuwe umzi-mveliso wethu wempahla
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Ixesha lokuposa: Aug-24-2022