Kutheni uZara ethandwa kangaka?

I-ZARA yasungulwa eSpain ngo-1975. I-ZARA yinkampani yesithathu enkulu yempahla yehlabathi kunye neyokuqala eSpain. Iseke ngaphezu kweevenkile zeempahla ze-2,000 kumazwe angama-87.

I-ZARA iyathandwa ngabantu befashoni kwihlabathi liphela kwaye inoyilo olubalaseleyo olusuka kwiimpawu zomyili ngamaxabiso aphantsi.

Imbali yeBrand
Ngowe-1975, uAmancio Ortega, owayesaqeqeshwa, wavula ivenkile encinane yempahla ebizwa ngokuba yiZARA kwidolophu esemagqagaleni kumntla-ntshona weSpeyin. Namhlanje, i-ZARA, eyayingaziwa kangako ngaphambili, iye yakhula yaba yifashoni yehlabathi jikelele.

Gxininisa ekusebenzeni kweZARA
1. Isicwangciso esahlukileyo sokubeka imarike
Ukubekwa kwe-brand ye-ZARA kunokwahlula ngempumelelo imarike, isitshixo kukuba sisondele kwiimfuno zabathengi kunye nokudibanisa ngokupheleleyo izixhobo zengingqi. I-ZARA luphawu lwempahla yefashoni yamazwe ngamazwe “enexabiso eliphakathi neliphantsi kodwa eliphakathi neliphezulu”. Kuthatha abathengi abaphakathi kunye nabaphezulu njengeqela labo eliphambili labathengi, ukwenzela ukuba iimpahla zexabiso eliphantsi zibe njengezinga eliphezulu kwaye zikhangeleke njengempahla yexabiso eliphezulu, ukwenzela ukwanelisa abathengi abangadingi ukulandela imfashini. Isidingo sezengqondo sokuchitha imali eninzi.
2. Isicwangciso sokusebenza kwehlabathi
I-ZARA isebenzisa izixhobo zokuvelisa ezitshiphu zaseSpeyin nasePortugal kunye nenzuzo yejografi yokuba kufutshane neYurophu ukunciphisa kakhulu iindleko zokwenziwa kwemveliso kunye nokuthutha, ukuphucula ubomi beshelufu yeempahla, kunye nokuqonda indlela yefashoni ngexesha le-JIT, ukwenzela ukuba ikwazi ukubonelela abathengi ngemveliso ephezulu kunye nexabiso eliphantsi. isizathu esingundoqo.

3. Izicwangciso ezintsha zokuthengisa
I-ZARA ithatha i-"Made in Europe" njengeqhinga layo eliphambili lokuthengisa, kwaye ingena ngempumelelo kwiinjongo zabathengi ukuba "Yenziwe eYurophu" ilingana ne-brand yefashoni ephezulu. Isicwangciso sayo sokuthengisa esiqhutywa yimfuno yemarike yenye yezitshixo zokungena ngempumelelo kwimarike.
I-ZARA inabayili abangaphezulu kwama-400 abachwephesha, kwaye isungula iimveliso ezingaphezu kwe-120,000 ngonyaka, ezinokuthi ziphindwe ka-5 kushishino olufanayo, kwaye abayili bathuthele eMilan, eTokyo, eNew York, eParis nakwamanye amaziko efashoni nangaliphi na ixesha ukubukela imiboniso yefashoni ukutshintshwa okupheleleyo rhoqo kwiiveki ezintathu. Uhlaziyo lunokugqityezelwa ngaxeshanye kwiiveki ezimbini. Izinga eliphezulu kakhulu lokutshintshwa kwemveliso likwakhawulezisa izinga lokubuya kwabathengi abatyelela ivenkile, kuba abathengi baye baseka umfanekiso obalulekileyo wokuba i-ZARA inezinto ezintsha nanini na.

Makhe ndinazise kuwe umzi-mveliso wethu wempahla
Isinxibo se-AJZ sinokubonelela ngeenkonzo zolungelelwaniso lweleyibhile yobuqu kwiiT-shirts, iSkiingwear, iJacket yePurffer, ibhatyi ephantsi, ibhatyi yeVarsity, ilokhi kunye nezinye iimveliso. Sinesebe le-P&D elomeleleyo kunye nenkqubo yokulandelela imveliso ukuze sifezekise umgangatho olungileyo kunye nexesha elifutshane lokukhokela imveliso yobuninzi.